We introduced a feminine colour palette of warm muted tones with brass, marble and leather highlights. The lighting is theatrical with the product being the focus, rather than the walkways. The dark oak herringbone floor adds a rich, warm and elegant touch. Leather clad pilasters with stitch detailing contain recess display windows to highlight products like museum pieces. It is lined with bronze mirror and each point has its own integrated lighting.
The luxurious, yet understated environment reflects Desa’s aspiration. Desa features in Frame’s Powershop 3. The book celebrates the latest and greatest international retail designs. Projects are selected based on original concept, creativity, innovative approach and wow-factor. Future plans include boutiques in Paris and New York, to make Desa a truly international leather and fashion house.
Desa is a premium fashion brand with leather at its core. Established in Turkey in 1972, their craftsmen still produce leather goods for some of the world’s biggest luxury labels today. Desa wished to enter the UK market in order to launch, nurture and grow the brand’s renown.
Desa briefed us to create an elegant and intimate retail environment that works in both boutique and flagship formats. “Innovation through tradition” is a philosophy that unites the brand with the interiors. Our aim was to create a retail environment that celebrates Desa’s heritage of quality, craftsmanship and design, with the product as hero.