Branding, visual identity, graphic design, packaging and interiors for a great-tasting food brand– one that also happens to be healthy and 100% gluten free.
We developed wholesale food business Skinny Genie into an innovative B2C brand, targeting health-conscious millennial customers with great-tasting, gluten-free products and inspired food service.
The branding was based on the understanding Millennials and Gen Z customers in particular buy into ethical brands that demonstrate integrity and honesty – brands that give something back to society and the planet. The simple, honest approach to design communicates authenticity and highlights the purity of ingredients in Skinny Genie products, appealing to a young target audience that cares about health and wellbeing.
We helped Skinny Genie to stand for something credible in the eyes of the customer, grounded in taste, health and wellness. We collaborated with the brand on its full offer, kicking off with a strategic workshop to define its USP, vision, mission and values.
We then translated this into a new, unified brand identity that encompasses and aligns graphics, packaging, digital and interiors.
87% of millennials globally believe that a business' success is measured by more than just its bottom line
– Deloitte Millennials Survey, 2016