Located inside The Dubai Mall – the world’s most visited shopping and entertainment destination – the one million square foot Fashion Avenue expansion redefines the meaning of luxury with a five-star experience that is unmatched in the region.
Emaar’s challenge to Kinnersley Kent Design was to rethink the high-end shopping experience, creating an iconic new destination to appeal to the global, luxury fashion customer. The result is a quality of materials and attention to detail unlike anything seen before inside a mall.
The scope of work included researching and planning the customer journey and experience, interior architecture, design and detailing, exterior façade and entrance; designing bespoke furniture and lighting; wayfinding design, prototyping, overseeing the implementation and creating the design guidelines for retail tenants.
We chose a light and elegant material palette of white, grey-veined Statuario marble for the flooring tiles and balustrade cladding; polished stainless steel as a metallic highlight throughout, and rich carpet and upholstered fabrics which soften the space throughout to increase the luxurious and restful feel. Pops of greenery along the boulevard add to the feeling of natural calm, with large and small trees and planters accentuating the open ‘avenue’ atmosphere. The choice of furniture and accessories was inspired by high-end hospitality, creating an environment that is more hotel than shopping centre.