Last Friday we were at Rushden Lakes for the much-anticipated launch of House of Fraser’s newest department store.
We are excited to say our design concept marks several firsts for HoF: its first sustainable store, first out-of-town format, and its first full UK store opening since 2008.
The 64,000 sq ft department store is the anchor for Rushden Lakes, a unique shopping experience in Northamptonshire, UK, blending fashion, leisure and nature. Sensitively designed to suit the green location, the new concept features a lighter look & feel with a striking ‘Living Wall’ at its heart. See more.
The new concept follows our work with House of Fraser to localise the brand for the Chinese market, and its Nanjing launch in December 2016.
Image credit: Northants Telegraph