Our refurbishment of ABC Achrafieh department store in Beirut is featured in this month's Commercial Interior Design (CID) Magazine (DesignMENA).
ABC is the most prominent mall and department store in Lebanon. It was the first retailer to provide fixed prices in a country where bargaining was a tradition, the first to employ women in its sales force, the first company to advertise in Lebanon, and the first department store to open its doors in the Middle East.
Like Beirut itself, the the design DNA of the refurbished store is a vibrant mix of glamour, elegance and sophistication with an urban edge. See the case study.