Retail spaces are no longer always the place where the purchase is made. Yet today, more than ever, physical stores still have a crucial role to play, with 80% of millennials' purchases still made in physical shops (British Land, 2016).
Stores offer a sense of human connection that is difficult to replicate online. Of the many roles stores now play, we believe none is more important than the creation of desire – making customers care about and want to buy into your brand.
Published for the World Retail Congress 2017, our latest white paper explores the future role of the physical store. Featuring case studies from leading retailers and emerging brands, we outline five key steps for retailers looking to create considered physical retail environments that connect better with customers.
Please contact us if you would like a copy.