Following its Silver award win at The London Design Awards, our transformation of The Athenaeum Hotel & Residences has been shortlisted at the Transform Awards Europe for Best Brand Experience. Run by Transform Magazine, the awards recognise excellence and innovation in branding across Europe.
We are also very pleased to that the design has been receiving positive guest feedback. According to The Athenaeum’s recent survey, 82% of guests would now “Definitely Recommend” the hotel (up from 47%); there has been a 32% uplift in satisfaction with the hotel’s ambience and a 30% uplift in lunch guests.
Our redesign of The Athenaeum has now appeared in over 30 leading consumer and design magazine titles across 9 countries. Recent press includes a feature on the branding and graphic design in Creative Review (UK) and features on the interior in Belle (Australia), Interior Beaute (Hong Kong) Commercial Interior Design (UAE), World Interiors News (UK) and iconic design publication Interior Design (USA). This follows other high profile PR coverage such as features in Wallpaper* Magazine, The Mail Online and The Telegraph.
Our fingers are crossed for the 30th of March when we find out if the project has won a Transform award. Wish us luck!