Today we hosted a breakfast insight event at our London studio questioning ‘is hospitality now an essential part of retail design?’
We know that the boundaries between retail and hospitality are blurring – today, four out of ten UK shoppers say their primary reason for going to the high street or mall is to eat and drink (CBRE, 2017). But what does this mean for brands with a more traditional retail offer?
Jill Higgins, partner at Kinnersley Kent Design, presented the recent shifts in customer behaviour driving this trend, with case studies, implications for retailers and key considerations.
Attendees from John Lewis, Alexa Chung, House of Fraser, Neal's Yard and other leading brands joined us bright and early to discuss whether blending retail and hospitality really does build a stronger relationship with customers.
If you'd like to hear more about our research into retail & hospitality please contact us.
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