Dark navy was chosen as the brand’s signature colour. Acting as a powerful ‘neutral’, it creates a distinctive backdrop for Bellas Hus’ curated collection. Just one typeface, GT Walsheim, is used throughout the branding to enhance the simple, understated personality.
A new rectangular brand marque acts as a seal, with the ‘A’ of Bellas Hus resembling a gabled Norwegian house. The marque is used to form a playful pattern, and as a logo for Bellas Hus’ own label – which includes loungewear, bedding, spa candles, linen and throws.