Fine Fare Food Market LLC (FFFM) entered into a licensing agreement with The John Lewis Partnership to create, operate and grow the Waitrose brand across the Middle East and North Africa. FFFM required a design partner who understood the Waitrose brand and had experience of the Middle Eastern shopper and grocery market.
We were commissioned to design a new look Waitrose to anchor the prestigious Dubai Mall. The 5,000m2 store is located next to the world’s tallest building, The Burj Khalifah and marks the first Waitrose outside the UK. It is also the largest by far in its portfolio and sells homewares by John Lewis. The foodhall had to capture the essence of a Waitrose, be certified Halal and appeal equally to locals and expats.