Creating a new flagship store for The East India Company in Scotland. The store launches the brand's first integrated F&B offer, and showcases the new ‘Home’ collection alongside its existing premium luxury food range.
The East India Company, Edinburgh
Two large-scale lightboxes are clearly visible in the windows, displaying gold outlines of historic company ships and cartographic rhumb lines charting their onetime navigational paths. The Company’s coat of arms features at the rear of the store, drawing the eye in. A simple timeline graphic behind the cash desk displays key moments from The East India Company’s Scottish heritage story.
Founded in 1600, at its height The East India Company was the single most powerful economic entity the world had ever seen, responsible for 50% of the world’s trade.
The new flagship is the first East India Company store in Scotland, located on Edinburgh’s prestigious George Street. We developed and matured the brand’s retail offer, introducing a lighter materials palette and a more ‘joyful’, fresher and celebratory feel for the store interiors.
The store design alludes to the company’s history in Scotland, while subtly evoking its contemporary brand narrative of ‘Remarkable Connections’ between East and West.
The new premium ‘Home’ offer of exquisite bone china and silverware is displayed at the rear of the store in brass-framed glass cabinets. At the front and centre of the space, the fine foods product range features the new F&B offer, with tables and chairs along both perimeter walls inviting customers to relax and indulge.
Each day customers can try a selection of the very finest teas served on bespoke, interlocking tasting tables. Topped in marble and inlaid with mother-of-pearl, the tables are shaped in a paisley motif – the well-known Indian pattern tied historically with The East India Company and its production in Scotland.
The Edinburgh flagship is our latest project in partnership with the brand. Read more about our work with The East India Company here.