New concept for Tawa Bakery to express what the brand is about – honesty, authenticity and passion for quality food, with a contemporary edge.

Tawa Bakery    

Tawa Bakery is the only 100% gluten-free bakery in Abu Dhabi, founded on the belief that eating gluten-free should never mean sacrificing taste or quality. The name Tawa means ‘flat frying pan’ in Arabic – a name chosen to reflect the founder’s Emirati roots and love of cooking.

Tawa asked us to design the concept for their first café. The aim was to create a sociable and relaxed space that expresses the brand’s personality, demonstrating its values and passion for wholesome, delicious food. 

The interior design features a contemporary Scandinavian aesthetic, complemented by a statement tiled floor that adds an Arabic feel and visual interest. To create more of a sense of space we made the whole environment lighter, bringing in a palette of white painted brick walls, oak timber fixturing and brass detailing.

Evenly spaced pendant lights create a warm atmosphere throughout.  New display areas create visual merchandising opportunities, displaying freshly baked goods and ingredients that customers can take home with them.     


'Abu Dhabi’s hidden gem’    


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We assessed the layout and increased the number of covers by bringing in a variety of built-in and flexible seating. Humorous messaging reminds customers that gluten is forbidden, communicating Tawa Bakery’s light-hearted and relaxed brand personality.