Our brief was to create a new restaurant brand and concept based on traditional Yemeni “street food”. In the Middle East, street food is traditionally seen as unhygienic and male dominated. We were tasked with developing a commercial proposition, including naming, brand identity and interior. The concept aims to attract both males and females, capturing the hustle & bustle of the street food spirit.
Meez, which translates as “kitchen table”, will be housed over 2 floors, including a mezzanine and a roof terrace, within a 400 square metre property. The challenge was to create a balance between rough and modern but still with a marketplace feel. An industrial palate with a hint of Arabia was developed to invoke the rawness of a market environment