Roja Dove


Roja Dove
Roja Dove
Roja Dove
Roja Dove
Roja Dove

client

Roja Dove

location

Department Store, London

store size

Concession

sector

Health & Beauty

Disciplines

Interior Design
Brand Experience

Intro


Roja Dove is the only Professeur de Parfums and the most quoted global authority in the history of fragrance. He is known as both the “nose” of the industry and the “ fragrance connoisseur’s connoisseur”. Roja owns the most luxurious perfumery in the world, the Roja Dove Haute Parfumerie in Harrods.

 

Brief


Roja Dove commissioned Kinnersley Kent Design to reinvent in-store premium fragrance shopping and create an intimate and decadent experience

 

Solution


Inspired by the glamour and richness of Art Deco interiors, the concept is a dark, sensuous space, with high-gloss black panelling and mirrored surfaces contrasting against softly opulent furniture, chrysanthemum-patterned wallpapers, and shimmering crystal screens. Glimpsed through glass panels subtly patterned with Dove’s elegantly linear logo, the customer is drawn to the scents themselves, a handpicked selection of the finest classic and contemporary fragrances, showcased on a dramatically uplit horizontal slot.

 

Result


The Roja Dove brand conveys the very essence of luxury. We introduced a unique fragrance shopping experience for this internationally renowned perfumer.