Bateel International
Middle East
Asia
UK
Various
Restaurant
Confectionery
Duty Free
Brand Strategy
Naming & Identity
Packaging Design
Art Direction
Master Planning
Interior Architecture
Interior Design
Duty Free Kiosks
Bateel has achieved a rare distinction: it has grown from a name associated with deluxe dates in the Middle East to a leading brand in the gourmet food market internationally. With strong market presence in sixteen countries, Bateel’s deluxe boutiques and elegant cafés adorn premium shopping destinations in major cities, stretching from London to Jakarta.
In addition to our work on the gourmet date boutiques, Bateel asked us to help them leverage their premium brand image and create a brand extension into the fragmented café market that could roll out alongside their existing network of date boutiques. They required a name, identity, literature, packaging and a signature interior for the brand extension.
We named the venture Café Bateel to capitalise on Bateel’s existing brand equity. The idea was to create a new Bateel experience and set the standard for the gourmet café industry, whilst staying true to Bateel’s brand values.
The café concept is contemporary European whilst maintaining an underlining Arabic influence. The design plays on a rich palette of muted shades of green, gold and dark rich timbers with bronze metal work and cream stone. The walls are decorated with images from Bateel’s own date farms is Alghat. Even the menu is distinct. It offers Umbrian cuisine fused with Arabian hospitality. Café Bateel offers a fine dining experience, in addition to coffee, pastry and all day dining menus.
The Café Bateel concept is now well established in the UAE and a destination of choice for connoisseurs and gastronomes alike. Our latest cafe opened in Tahlia Street, Riyadh to great acclaim. The Riyadh flagship store marks Bateel’s first café project outside Dubai, in its native Saudi Arabia. It is the largest café in their portfolio and takes the concept to a new level. For the first time it combines both a gourmet boutique with a café offer. It is a truly distinguished lifestyle environment that is aesthetically modern and functional, whilst being visually linked to its Arabic heritage.