Paul McElroy, Partner at KKD, shares his views on designing House of Fraser Abu Dhabi, for the local market.

Dubai: Choithrams is planning to open eight gourmet cafes to be attached to their supermarkets in UAE and Bahrain, designed by KKD.
Nayomi opens its doors to its stunning new flagship store in the Mall of the Emirates
Premium branding, striking displays and attractive packaging push customers to impulse buy. Kinnersley Kent Design continues to help confectionery firms maximise their appeal in one of travel retail’s most competitive sectors.
House of Fraser Oxford Street Formal Menswear has been shortlisted for the 2012 Retail Week Interiors Award in the Fashion Retail Interior of the Year category.
The latest publication in the Powershop series is brimming with retail interiors from around the world that are as inspiring and refreshing as they are surprising and alluring. Both Jaeger London and Desa features in the new book.