Mint Velvet

Mint Velvet was founded to create an affordable high street fashion collection for women, by women. The focus is on creating a niche brand to inspire women to express their inner confidence in easy-to-wear pieces.


The store environment is modern and relaxed, whilst also tactile and sensuous. The signature colours of charcoal with highlights of mint green are evident everywhere. Customised lighting with handwritten messages add a personal touch. 

The eclectic mix of furniture and props are a carefully selected amalgamation of old and new. The clean lines of the bespoke fixtures add a touch of cool while the use of oversized velvet curtains add glamour and soften the mood.



The challenge was to achieve that fine balance between creating a relaxed and glamorous environment without being intimidating.


The feminine and sensuous boutique feel for Mint Velvet differentiates it from the high street and makes it stand out in a concession environment. Mint Velvet has won numerous awards, including Growing Retailer of the Year and Best Small Shop design.