Now in its 7th year, the competition promotes future talent in the industry, partnering with leading retail colleges around the world to bring students’ fresh thinking and ideas to the Congress.
This year’s competition challenges students to create a brick and mortar concept for a ‘pure play’ retailer, developing a plan to launch a store that reflects the brand and positioning of the online business. Teams include students from the Fashion Retail Academy (London), Hong Kong Polytechnic University, Manipal University (Dubai), the Faculty of Economics at the University of Porto (Portugal), and the NY Institute of Technology (Abu Dhabi). The final concepts will be presented and judged at the World Retail Congress in Dubai next month.
For the first round of the competition, Jill Higgins, Partner at Kinnersley Kent Design, and Lindie Kramers, our Director of Brand, went to Wallis Fashion’s HQ to judge teams from the Fashion Retail Academy. The winning students were team Pretty Little Thing – Meaghan, Olivia, Lauren, Jourdain and Evie – selected to move forward to the next round following their compelling presentation and ideas for this online fashion brand.
Yesterday, to prepare the students for the final round of judging, team Pretty Little Thing came to our London studio to be mentored by Jill and our Design Director, Mark Leib.
We helped the students to refine their ideas for the store concept, fine-tuning their mood boards and reviewing operational aspects. Mark translated the students’ ideas for the store concept into sketches, bringing it to life ready to brief to a visualiser and teaching the students best practise.
We are excited to see all the teams’ final concepts next month at the World Retail Congress. In the meantime, we wish all the finalists the best of luck in developing their final concepts!