Mint Velvet has launched its first UK stand-alone store in a non-High Street location at Bluewater Shopping Centre in Kent. The concept is featured in Retail Focus.
The design challenge for us was bringing the brand's distinctive personality to life in a mall location, as most of its boutiques are housed in characterful buildings in historic market towns. We evolved and adapted the Mint Velvet store concept while retaining its relaxed glamour feel, adding character with new architectural features. See the photography of the space here.
Commenting on the store opening, Liz Houghton, Co-founder and CEO of Mint Velvet said: “Opening a store at Bluewater is a key moment for the Mint Velvet brand, not least because it marks a development of our expansion strategy in the UK.”