Today we hosted a breakfast insight event at our London studio questioning ‘is hospitality now an essential part of retail design?’
We know that the boundaries between retail and hospitality are blurring – today, four out of ten UK shoppers say their primary reason for going to the high street or mall is to eat and drink (CBRE, 2017). But what does this mean for brands with a more traditional retail offer?
Jill Higgins, partner at Kinnersley Kent Design, presented the recent shifts in customer behaviour driving this trend, with case studies, implications for retailers and key considerations.
Attendees from John Lewis, Alexa Chung, House of Fraser, Neal's Yard and other leading brands joined us bright and early to discuss whether blending retail and hospitality really does build a stronger relationship with customers.
If you'd like to hear more about our research into retail & hospitality please contact us.
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The opening coincided with the relaunch of Glasmagasinet following its refurbishment. The launch was a huge success, with customers literally queuing around the block to get in.
We’re excited to say that we’ve been working with the luxury Norwegian homeware brand to evolve Bellas Hus from a small multi-brand retailer to an authoritative lifestyle brand in its own right, with its own product range.
Having worked together to define the brand’s values and positioning, we’ve now redesigned every aspect of the Bellas Hus brand from its logo to its packaging – and, of course, this beautiful new shop-in-shop.
More to come – watch this space.
Last Friday we were at Rushden Lakes for the much-anticipated launch of House of Fraser’s newest department store.
We are excited to say our design concept marks several firsts for HoF: its first sustainable store, first out-of-town format, and its first full UK store opening since 2008.
The 64,000 sq ft department store is the anchor for Rushden Lakes, a unique shopping experience in Northamptonshire, UK, blending fashion, leisure and nature. Sensitively designed to suit the green location, the new concept features a lighter look & feel with a striking ‘Living Wall’ at its heart. See more.
The new concept follows our work with House of Fraser to localise the brand for the Chinese market, and its Nanjing launch in December 2016.
Image credit: Northants Telegraph
Our partner Jill Higgins was in Beirut last week for the eagerly-awaited launch of ABC Verdun, our client ABC Group's newest mall and department store.
The high profile launch party brought together over 1,700 people including celebrities and influencers, with an opening speech from Robert Fadel, ABC Group's CEO and prominent Lebanese politician.
We designed every department of the new ABC store, in line with the new brand interior identity we developed for ABC Achrafieh. Photos to come...
The gift shop we created for the White Tower has been receiving love worldwide. Our concept was inspired by the innate character and theatre of the White Tower itself – the oldest building within The Tower of London.
As a Grade I Scheduled Ancient Monument, the fabric of the building couldn't be altered in any way, so all visual merchandising components were specifically designed for the project. The key design feature is three huge, bespoke pendant lights which are cleverly attached to the units. Rising up in arches over the central walkway, they mirror and accentuate the vaulted ceiling.
Customer feedback has been very positive, with our client reporting a significant uplift in average transaction value and spend per visitor. 12 leading publications across 7 countries have featured the concept, including Mind, Retail Focus, Retail Design World and Stores + Shops Magazine.
See the case study.
Good news – our design concept for The Bar at The Athenaeum Hotel in Mayfair has made the shortlist at the prestigious Restaurant and Bar Design Awards.
See you at The Bar. Cheers!